EXPERIENCE, LEARN & BUY
We’ve built on the success of last year’s new format to inspire, educate and create consumer engagement. Our schedule this year incorporates even more hands-on experiences, as well as designated time for inquiry and conversation with vendor partners.
DESIGN YOUR OWN SCHEDULE
Create a flexible schedule with your account manager: explore the Demonstrations, Hands-on Experiences and schedule Brand Conversations that best meet the needs of your business.
Demos are a chance to see a product in action and learn from the experts. Select from 9 different 40-minute long demos facilitated by a vendor. Due to limited space, seating for demos is on a first-come-first-served basis, so sign up today!
Prescheduled Brand Conversations with vendors are a great way to connect directly and focus on your unique business needs. Explore opportunities, discuss challenges and review deals that will make an impact for your store.
Choose from 40 Hands-on Experiences, available for drop-in only. Each vendor booth will have a table with seating for four. An instructor will conduct a 15-20 minute interactive experience such as a make-and-take, product experience, in-store merchandising strategy or easy-to-replicate in-store demo.
ORDER WRITING SESSIONS
Experience, learn & buy! We’ve adapted the schedule to include dedicated order writing sessions; work with your Account Manager at the end of each day, add favorite items to your cart and take advantage of some of the best deals of the year!
BRING IT HOME
Bring the experience home with you! All 40 Hands-On Experiences will be filmed and added to the MacPherson’s YouTube channel. Refer back to these videos for staff trainings and demo ideas for your store.